Best Materials for High-Impact Digitally Printed Product Labels
Neha JainChoosing the right material for your digitally printed product labels is essential for ensuring your brand stands out. Each type of label material offers unique benefits, impacting both the look and performance of your product labels in different market verticals.
|
Label Material |
Properties |
Applications |
Market Segments |
|
Polypropylene (PP) |
- Durable -Waterproof - Oil and chemical resistant - Tear-resistant |
- Bottles- -Containers -Outdoor products -Household items |
- Personal care - Food and beverage - Chemical industry - Health and beauty |
|
Paper |
- Cost-effective - Easy to print - Biodegradable - Limited durability (not waterproof) |
- Boxes - Cartons - Indoor products |
- Food and beverage - Retail - Pharmaceuticals |
|
Clear Label |
- Transparent - Seamless appearance - Water and oil resistant - Strong adhesion |
- Glass containers - Clear plastic bottles - Products needing "no-label" look |
- Cosmetics - Luxury goods - Beverages - Electronics |
|
Kraft Paper |
- Eco-friendly - Rustic, natural look - Recyclable - Textured surface |
- Organic products - Handcrafted items - Eco-friendly brands |
- Organic food - Handcrafted goods - Eco-friendly and sustainable products - Arts and crafts |
|
Silver Polypropylene (Silver PP) |
- Metallic finish - High durability - Waterproof - Oil and chemical resistant - Tear-resistant |
- Premium products - High-end packaging - Special editions |
- Luxury goods - Electronics - Health and beauty - Food and beverage (premium segments) |
Market Vertical Suitability
- Home & Personal Care: PP labels for durability against moisture, Clear labels for high-end products, Silver PP for premium segments.
- Food and Beverage: Paper for cost-effective labeling, Kraft paper for organic and rustic appeal, PP for products requiring moisture resistance, Silver PP for premium packaging.
- Industrial: PP for chemical resistance, Clear labels for high-end electronics, Silver PP for premium packaging.
- Nutraceuticals: Paper for cost-efficiency, PP for products needing durability, Silver PP for premium packaging.
- Beauty & Cosmetics: PP and Clear labels for a premium look and durability, Silver PP for luxurious appeal.
- Private Labelling: Paper for general goods, Clear labels for high-end electronics, Silver PP for premium packaging.
- Pharmaceuticals: Paper for cost-efficiency, PP for products needing durability.
- Wine & Spirits: Clear labels for an elegant, seamless appearance, Silver PP for a high-end metallic finish, Kraft paper for organic and rustic appeal.