Why digital printing makes sense for private brand labels?

Aarushi Singh

Digital printed labels are ideal for brand promotional labeling. In custom designs you require, specific quantity & shortest possible turnaround times (as low as 24 -48 hours). Unlike conventional printing that requires design plates, die tooling, sample proofs & approval etc. Digital printing simply needs an image file for high-speed, high-quality vibrant color labels that can be printed on a variety of materials (paper, synthetic, tag) & finishes (Gloss or Matt).

Digital printed labels are a great way to test product labels and see how labels look & behave on your packaging, without committing or ordering it in bulk quantities. Further, it allows you to print variable data, product barcodes, consumer QR code and other regulatory or compliance information all in one go. Perhaps, the best feature and benefit of digital printing is that every label can be unique and personalized for each customer, festival, event, promotion & more. This is easily achieved by integrating database files like MS excel with your design file. All this is possible in a single run without any changeover or extra cost.


Digital Printing is best suited for these emerging categories:

  1. Bread/ Bakery/ Coffee
  2. Food Delivery/ Take out
  3. Health and Personal Care
  4. Essential Oils/ Candles
  5. Home entrepreneurs/ SOHO
  6. Events & promotions
  7. Private labels

Whether you need On-Demand digital printing solution (in-house) or personalized labels (short run/ small quantity) for your brand campaign, we are here to help.


Get in touch with our our team of experts now!

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